The Dynamics of Mass Communication: Media in the Digital Age

The Dynamics of Mass Communication: Media in the Digital Age
Joseph Dominick (Auteur)

Acheter neuf : EUR 105,76 (as of 12/12/2012 21:20 PST)
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Description du produit

Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and honest introduction for mass communication majors and nonmajors alike. This new edition embraces the digital age with a free Student CD-ROM that adds video and interactivity to the student's textbook experience, and brings students up-to-date on the latest developments in mass communication--from the emerging role of PDA's and cell phones in the mass media mix to the recording industry's actions against file-sharing.